Marketing Lead for EdTech scale-up in Eindhoven

Job description

We’re looking for a talented marketeer to lead & accelerate the international growth of our EdTech scale-up!

Eindhoven - Fulltime

Full working proficiency in both Dutch (NL) & English (EN) is required.

Drieam is looking for a Marketing Lead who will further lead & accelerate our international growth (mainly in the US). We’re rapidly expanding and therefore are looking for a marketer who’s leading us to the next step. Do you like to challenge yourself and the status quo? Does your professional life start and end with the customer in mind? Do you get excited about exploiting the best marketing strategies and have an excellent feel for product positioning, go-to-markets and demand generation? Then you might be the Marketing Lead we are looking for!

A short introduction

Drieam: a young and fast-growing EdTech company that strives to enable the ultimate learning and teaching experience

Drieam is an EdTech scale-up, passionate about developing & implementing software to enable the ultimate learning and teaching experience. We’re with 45 young and committed professionals who constantly strive to improve the lives of teachers, students and staff all over the world. We work very closely together with Instructure, the company behind Canvas. Canvas is the fastest growing Learning Management System worldwide.

We are at the forefront of international growth. We are the market leader in the BeNeLux region, and have a fast growing number of well-known international customers, like Cambridge (see this blog), IMD, Yale and Wharton. Our current focus is to grow in the US. For which we work very closely together with our partners in education, like Instructure, Qualtrics and Miro (see this blog).

Are we a match?

Our people strive for a better version of themselves everyday. To make things happen as a team and leave an impact in the world of education. We truly believe that freedom and personal development will enable you to perform at your best. And when our colleagues grow, we as a team and a company grow. Because the career aspirations of our people drive us forward. This enabled us to become the go-to partner for Educational institutes we are today. That is why we commit to our colleagues in providing them with the things they need to flourish and enable them to do what they love to do most. We want our colleagues to love their jobs and expect that they bring the same commitment to work everyday. With our informal and pragmatic style, we get things done. Sounds good right? Then keep on reading.

What you'll gain at Drieam (and don't want to miss out on!)

  • A playground for personal growth and fun activities;

  • A culture based on mutual trust, cooperation and development;

  • Belonging to a team of like-minded, driven and young professionals;

  • Teamwork in an open and dynamic atmosphere with room for new and fresh ideas and initiatives;

  • Drieam is a strong and fast-growing company, where you’ll be part of growing the company internationally;

  • Working for a modern EdTech scale-up that offers flexibility and has a ‘work hard, play hard’ mentality. You’ll gain valuable experience in, and be part of, scaling a SaaS business;

  • A place where you can truly make a difference;

  • The right compensation: salary, macbook, career opportunities & daily free healthy lunch.

What you'll do

You’re a marketing leader with a great feeling (and demonstrated track record) for demand generation in B2B (SaaS) environments with typically long sales cycles and complex DMU’s. As our Marketing Lead, you’ll oversee the bigger picture and contribute to the long term commercial strategy, while at the same time rolling up your sleeves to make it happen. Your impact will be huge!

The past year we’ve set the basis for strategic market expansion (incl. strategic positioning and messaging) to the US market, which now needs to be scaled. Based on your marketing plan, you'll further grow & develop the marketing team. You’ll play a crucial role in our ambition to scale Drieam towards international success! Further building on the Drieam brand credibility & awareness is important for growing our business. As we target a clear selection of top educational institutes, we are building out an account based marketing approach and lead nurturing campaigns. We are very curious about your ideas with this regard.


  • Refine positioning, go-to-market strategy and market penetration in collaboration with the commercial team

  • Own the demand generation KPI (grow sales accepted leads by #% month-over-month);

  • Develop and lead a high-performing marketing team;

  • Plan and execute impactful marketing strategies and campaigns for our target markets;

  • Develop sales enablement materials and create product marketing initiatives with great commercial value;

  • Keep an eye on our competitors and their strategies and positioning, and and further refine our unique positioning;

  • Manage marketing budget and expenditures, and ofcourse it’s ROI;

  • Maintain brand standards and ensure compliance across all marketing and communications channels, with the help of our brand officer;

  • Manage partner, agency and freelance relationships;

  • Set-up joint marketing initiatives with our renowned international partners in education, like Instructure, Qualtrics, Miro.


  • You’ve got 8+ years B2B marketing experience in a marketing position under your belt (experience in an international SaaS company is a plus);
  • You’re comfortable with uncertainty and see ambiguity as an opportunity to build;

  • You’re ambitious and creative, yet also commercial and pragmatic;

  • Track record in demand generation tactics;

  • Experience in building/hiring a team. Being excited to build the marketing team;

  • You’ve got a passion for education;

  • You've got an actionable "can-do" mentality;

  • You’re fluent in Dutch and English;

  • You live in the Netherlands.

What we offer you

  • You’ll have a full-time job at a rapidly growing EdTech scale-up company;

  • You’ll play a key role in changing the world of education;

  • You’ll have the freedom and responsibility to make a real difference;

  • You’ll receive a competitive salary;

  • You’ll get all the gear you need (i.e. MacBook, iPhone and other tools);

  • You’ll be able to continuously develop yourself (that’s part of our company culture);

  • You’ll work in an informal and international environment;

  • You’ll get free and healthy lunch every single day;

  • You’ll be part of mind-blowing team events (with the occasional sunny beach weekend after covid).

The team

You’ll be working in a growing team of young and fun professionals. You’ll support the content marketer and brand officer in their daily work. Furthermore, you’ll work closely together with the founders, the business development team, external marketing specialists (agencies), product management and actually all other colleagues ;). We always strive for the ultimate best and are eager to get things done. We go for win-win situations and share successes (and learn from our failures). We have each others’ back, show up for one another and give & accept help. We have a bunch of great individuals, but it’s through teamwork that we achieve greatness.


If you’ve become excited about what you’ve read - let’s chat!
Are you in doubt whether to apply, let’s say due to experience or something else? No worries! We’re looking forward to meeting people who are driven and eager to get there too!